Our mission is to use coffee as a means of pursuing passion and connection alongside fellow entrepreneurs and artists who share these values.
Our Values
If our mission is why we do it, our values help guide us in how we do it. These core values live at the heart of everything we do.
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Let Loyalty Guide You
Stay true to yourself and committed to your own growth. Knowing who you are and going confidently in the direction of your passions takes dedication. By loyally following through for ourselves, we’re able to follow through for others.
Maintain Essentialism
Get to the heart of what’s vital and maintain focus. By eliminating unnecessary distractions and superfluous matters, we’re able to drill down to our core pursuits, chasing toppagreat with intention.
Always Be Alert
Be on the lookout for opportunities to eagerly learn and grow. We aren’t here to get comfortable and go through the motions. We’re here to be attentive, creative, and open to seizing every opportunity that aligns with our pursuit of toppagreat.
Act With Enthusiasm
Keep passion at the center so enthusiasm comes naturally. We eagerly pursue connections that spark our zeal. In caring deeply, that zeal becomes contagious, inspiring others to pursue their own unique passions with the utmost enthusiasm.
Pursue Peace of Mind
Know that you did your personal best. In the pursuit of toppagreat, it’s about acknowledging progress, shifting your mindset to appreciate what you’ve accomplished, focusing on the wins, and knowing you gave it your everything along the way.
What is Toppagreat?
Toppagreat is synonymous with your own personal pursuit of greatness. That greatness isn’t one size fits all—it’s unique to every individual. We aren’t about the pressure to be the very best or have all the answers. Rather, Toppagreat is about deliberately working to achieve your own definition of great, taking small steps with big intention every day to become a better version of you.
We’re not out to charm the coffee elite. Toppagreat takes a welcoming approach, roasting thoughtful blends with more purpose than posh. But make no mistake: Our beans are the result of going all-in on our craft—no shortcuts, only the pursuit of great coffee. We then invite customers to consider what they get out of their daily cup: Energy, inspiration, motivation, enjoyment. All of these things make space for each person to chase their toppagreat. Coffee gives us the stamina to strive. It also gives Toppagreat a foot in the door to pursue connections that will make a difference in the lives of individuals and communities.