Always Be Alert

Core Value #4

Be on the lookout for opportunities to eagerly learn and grow.
We aren’t here to get comfortable and go through the motions. We’re here to be attentive, creative, and open to seizing every opportunity that aligns with our pursuit of toppagreat.

Allowing space for something new to capture your attention is what sparks innovation. These moments are often subtle, requiring a keen eye and an open mind to recognize them. When you’re absorbed only in your immediate world, those chances can slip away, moving on to someone else who’s prepared to notice.

The thrill of my work lies in exploring connections between seemingly unrelated events and uncovering new paths forward. Whether through roasting coffee, cooking, or discovering well-made goods, these ventures open doors for new ideas. Without this willingness to connect and adapt, I’d remain the same.

So stay alert, because the next opportunity won’t wait.